 Добавлено: 23/11/01 в 00:11
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Новости от Google.com
Гугл в очередной раз закрутил гайки в своей борьбе со спаммерами. Вот что пишется в последней рассылке http://www.searchenginewatch.com Google Adds Spam Reporting Features
======================================== Google has become the latest search engine to offer a dedicated spam
reporting feature, having announced the new service at last week's Search
Engine Strategies conference in Dallas. "When you crawl a billion pages, there's going to be some low quality ones.
So, anything webmasters can do is a help," said Matt Cutts, the software
engineer at Google who deals often with spam and webmaster issues, when
announcing the new features during a conference session on spam issues. Cutts unveiled three separate ways to report spam to Google: via email, an
online form and new happy and sad faces in a beta version of the Google
toolbar. The email option is pretty straight forward. You can simply send spam that
you spot to spamreport@google.com. There's no particular format to follow:
any subject heading is fine. However, you should be clear in what you are
reporting. Note things such as the exact search the spam page appears for,
the page's URL and a succinct explanation of why you consider it to be
spam. The online form provides a more organized means to assemble your complaint.
Using it, you can tick whether a page is deemed to be using any of these
frowned-upon practices: hidden text or links; misleading or repeated words;
page does not match Google's description; cloaked page; deceptive
redirects; doorway pages or duplicate site. An "other" option is also
available, for anything not covered in the check boxes. Of the above, the only odd one is "page does not match Google's
description." Google forms its descriptions automatically, so it is
possible that Google itself might describe a page in a way that doesn't
seem to match what the page is really about. However, there will certainly
be some cases when you might feel this is happening instead because a
webmaster is using cloaking or some other technique to trick Google content
different than what you see. In those case, this is the option to use. Google warns not to expect a reply, if you use either the email address or
the feedback form. However, the data will be reviewed and eventually acted
upon, if the concerns are valid. "You might not see the results the next day, but you will see them over
time," Cutts said. The last option for reporting spam -- as well as reporting good pages -- is
to use a new beta version of the Google toolbar. This has happy and sad
face buttons on it. If you see a page you like, push the happy button. Yes,
you can even push it for your own site -- and twice or three times is even
allowed, if you particularly like a page. However, excessive repetition
will be detected and discounted, Google says. Found a spam page, or just a low quality page that somehow ranked well in
Google's results? Then push the unhappy face. You can even use this if you
get an entire list of results at Google you think are bad. Just leave the
results page up in your browser and push the unhappy face. As with the happy face, Google says that excessive clicks are watched for.
Google also assures that it has mechanisms in place to ensure good sites
don't get penalized by competitors voting against them. "We do have a lot of safeguards in place to make sure someone can't hurt
someone else unfairly," Cutts said. Google predictably didn't go into specifics about how this would be done,
but the key reassurance to take away for the moment is that the voting data
is not automatically being used to alter rankings. Instead, it is currently
used as a flagging mechanism, to help Google understand which pages should
be subjected to human review. "It won't be used in the production system until a human has validated it
or until we fully trust the methodology," Cutts said. This also means that the happy face votes aren't causing any changes yet,
but Cutts expects that the data that's being gathered will be put to use,
in the near future. The toolbar is also Google's preferred option for reporting spam, Cutts
says. This is because it is planned to feed into a more automated system,
when the methods of using the data directly are more trusted. Google says downloads of the toolbar have been growing about 50 percent per
day, since it was unveiled last week. "It started in the dozens on the first day, and it's getting into the
hundreds now. We definitely are happy in the way people are using it,"
Cutts said. Don't forget, Inktomi also has a spam reporting option. You simply send
email to spamcrusader@inktomi.com. As with Google, there's no particular
format you need to follow. This email address was introduced at another
Search Engine Strategies conference in August of this year. Inktomi also said at the latest conference last week that the spam email
address can also be used to ask the company whether you've been banned for
spamming. To do this at Google, use the general feedback form, not the spam
reporting mechanisms. Credit is also due to AltaVista, which has had a spam reporting option on
its general feedback form for over a year. As for FAST Search, they told me
at the conference last week that they'd be considering a spam reporting
option, given that the other major crawlers have one. Google Toolbar With Voting Feature
http://toolbar.google.com/go?version=beta&hl=en If you have the Google toolbar already installed, then uninstall it to use
the new version. Click on the Google logo that appears to the left of the
search box, then select Uninstall from the drop-down options. When you are
told the toolbar has been removed, close ALL Internet Explorer windows you
may have open. Next (and also do this if you never had the Google toolbar), use the URL
above, then the new beta version with happy and sad faces allowing you to
vote will load. You won't see the faces immediately. Instead, you'll need
to click on the Google logo, then select "Toolbar Options" from the drop
down list. When the options page loads in your browser, check the "Voting
Buttons" choice. Also be sure to read the "Privacy Implications" link that appears at the
bottom of the page. Basically, this warns you that information about sites
you view with the toolbar is automatically transmitted to Google, if you
use the "PageRank" or "Category Buttons" option. However, the privacy
policy further explains that if you explicitly use an option that
communicates with Google, such as the highlighting option or the new voting
option, then information about what URL you are viewing is sent each time
you use that option. I trust Google and so am not worried about this -- if you aren't so
trusting, then read the privacy policy carefully, to see if it settles your
concerns. Google Toolbar With Voting Feature: More Info
http://www.cs.unc.edu/~cutts/toolbarbeta.html Additional information about the new toolbar, from the Google engineer
behind it. Check out the tips on using the voting feature to combat email
spam. Google: Report Spam Form
http://www.google.com/contact/spamreport.html Google Information for Webmasters
http://www.google.com/webmasters/ By Danny Sullivan
Editor, Search Engine Watch
http://searchenginewatch.com/
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